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随着移动游戏快速崛起,移动游戏玩家日益增多,全球移动游戏市场规模高达450亿美元,营销者如何脱颖而出呢?游戏机是每家每户必备的一个设备。第一个版本的索尼游戏机(Sony PlayStation)自1994年发布以来,已经销售了1亿台。人们欣然在自己的客厅里装上了市场流行的各种娱乐游戏设备。现在,随着索尼和微软分别推出了游戏机PS4和Xbox,据悉谷歌也要开发一台基于安卓系统的游戏机。然而,尽管市场上有许多关于游戏机的新闻,在游戏行业,目前增长最快的却是移动游戏。最近几年,休闲游戏市场爆炸性增长,尤
With the rapid rise of mobile games, the increasing number of mobile game players, the global mobile game market up to 45 billion US dollars, how marketers stand out? Game machine is an essential equipment for each household. The first version of the Sony PlayStation has shipped 100 million units since it was released in 1994. People are pleased to put in their living room equipped with a variety of popular entertainment market gaming equipment. Now, with Sony and Microsoft introduced the game consoles PS4 and Xbox, it is reported that Google also have to develop an Android-based game consoles. However, despite the many news stories about game consoles on the market, the fastest-growing game in the industry is mobile gaming. In recent years, the casual game market has exploded, especially