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1电力市场营销分析的必要性电力行业作为一种特殊的行业,多年来在一种不完全市场化,未形成充分合理竞争的行业环境中发展,企业很少考虑也没有过多考虑产品营销问题。但是随着电力体制改革的不断深化,随着社会主义市场经济的不断完善和全民法制意识不断提高,各级政府、电力客户、发电企业等各方面对电力营销服务质量、服务标准的要求不断提高,促使我们注重电力市场营销分析和研究工作。
The necessity of power marketing analysis As a special kind of industry, power industry has developed for many years in an industry environment that is not fully marketized and does not form a sufficiently reasonable competition. Enterprises rarely consider and do not consider product marketing too much . However, with the continuous deepening of the power system reform, as the socialist market economy continues to improve and the awareness of the entire legal system continues to rise, all levels of government, power customers, power generation enterprises and other aspects of the power marketing service quality, service standards continue Improve, prompting us to focus on electricity marketing analysis and research work.