《奇葩说》是一款网络综艺节目,本文试图以其为例,通过《奇葩说》与其他综艺的文本对比,从大众文化角度解析综艺节目的生命脉络。综艺节目展现出更多的时代特点。传统媒体、网络平台的综艺制作转型汲取大众文化通俗、跳脱的文化积极因素的同时,关注大众文化深刻的文本多义解读与意蕴建设。 “Wonderful Flower” is a network variety show, this article attempts to use it as an example, through the “wonderful flower” and other variety of text contrast, from the perspective of mass culture, the life context of variety show. Variety show shows more characteristics of the times. While translating the variety productions of traditional media and online platforms, it draws on the popular and extroverted cultural positive factors of mass culture, and pays attention to the profound textual polysemous interpretation and implication construction of mass culture.