从增强的包装理念、塑造品牌形象、张扬商业文化和形成营销理念等方面阐述包装在产品生产过程中和重要性,以及包装在营销策略中有着举足轻重的地位。强调包装应当贯穿于生产过程,指出包装既是影响营销的前提,也体现在决定成功营销的最终结果中。 From the perspective of the concept of enhanced packaging, brand building, business culture and the formation of the marketing concept of packaging and other aspects of product manufacturing process and importance, as well as packaging in the marketing strategy has a pivotal position. Emphasize that packaging should be run through the manufacturing process, noting that packaging is both a prerequisite for marketing and a final result in determining successful marketing.