“健康快车”引发的营销威力乐百氏“健康快车”是今日集团推出的最新一代乳酸奶产品,在一般 AD 钙奶的基础上又加入了采用尖端生化科技制成的双歧因子,通过促进人体内双歧杆菌的迅速增殖,增强人体肠道功能,提高人体的免疫力。“健康快车”于去年初甫一问世便大获全胜,全年的销售额超过4亿元。在通货紧缩、消费低迷的1998年,乐百氏“健康快车”非凡的业绩无疑成了营销广告界夺目的 The marketing power of “Health Express” is the latest generation of milk yoghurt products launched by the Group today. It is based on general AD calcium milk and added with the use of cutting-edge biochemical technology. Factors, by promoting the rapid proliferation of bifidobacteria in the human body, enhance the human intestinal function, improve the body’s immune system. The “Health Express” won a grand victory at the beginning of last year and its annual sales exceeded 400 million yuan. In 1998, deflation and sluggish consumption, Robust’s “Health Express” extraordinary performance has undoubtedly become a marketing and advertising industry eye-catching