文化营销是企业通过塑造一种强有力的企业文化,将企业文化与产品、促销手段等结合起来,先推销文化,再推销其产品以取得营销成功的策略。实行文化营销适应现代市场竞争的需要和营销发展潮流,不失为企业的明智选择。 Cultural marketing is a strategy for companies to create a strong corporate culture by combining corporate culture with products, promotion methods, etc., first to promote the culture, and then to promote their products to achieve marketing success. The implementation of cultural marketing to meet the needs of modern market competition and the trend of marketing development, after all, is a wise choice for companies.