厂家直供模式,就是厂家直接供货给零售商的一种销售模式,即厂家绕过批发商直接供货给零售商。终端既是代理商也是销售商,外在的表现形式是厂家给零售商提供没有中间环节利润的出厂价,是农资行业的一种新模式,业内也称之为“厂家直销”。目前,很多行业都已经成功运行厂家直供模式,渠道的扁平化是一种趋势。纵观我国农药行业,市场的重心也在不断下沉,省级代理商—市级代理商—县级代理商—镇级代理商,生产厂家的主要客户群在不断往下移动,客户数量在不断增加。但近年来企业销量的持续增长还是遭遇到了瓶颈,单靠渠道的 Factory direct supply model, is the manufacturer of a direct sales model for the retailer, that manufacturers bypass the wholesalers directly to the retailers. The terminal is both an agent and a seller. The extrinsic manifestation is that the manufacturer provides retailers with ex-factory prices without intermediate profits and is a new model of the agricultural industry. The industry also calls it “factory direct sales.” At present, many industries have successfully run factory direct supply model, the flatness of the channel is a trend. Throughout China’s pesticide industry, the market’s center of gravity is also constantly sinking, provincial agents - municipal agents - county agents - town agents, manufacturers of major customer base is constantly moving down the number of customers at Increasing. However, the continuous growth of business sales in recent years still encountered a bottleneck, relying on channels