时尚读本是消费主义文化中的重要文化现象之一。“时尚”是消费主义文化赋予的,“读本”一方面作为自我拯救的工具,另一方面又被一次性地消费掉。“时尚”与“读本”的各自特征决定了时尚读本的产生和存在是矛盾的,产生是为了抵制消费主义时代的生活对人的摧残,存在却又实现了与消费主义的合谋。时尚读本存在的消费性最终同化了其产生。 Fashion reading is one of the important cultural phenomena in consumerism culture. “Fashion ” is given by the consumerism culture, “Reading ” on the one hand as a tool of self-salvation, on the other hand was once consumed. “Fashion ” and “reading ” ’s own characteristic determines the production and existence of fashion reading are contradictory, produced in order to resist the consumerism of human life, but also achieved conspiracy with the consumerism . The consumption of fashion readings eventually assimilates its production.