论文部分内容阅读
按照传统的观念,每年的六一儿童节前后才是童装市场的销售旺季,不过,今年的情况却有所不同。五一期间,国内童装市场已然不平静,国内童装巨头巴拉巴拉率先发力,推出了一项名为“潮童节”的活动。该公司宣传称,为了满足潮童的时尚渴求,在巴拉巴拉潮童节期间,全国66家巴拉巴拉新店齐庆开业之喜,此次新开的门店范围则遍布全国26个省份。据介绍,此次新开的66家门店被看作是巴拉巴拉在终端渠道实践一站式购物理念的又一举措。这也进一步显示出,随着国内儿童时尚产业的竟争日趋激烈,巴拉巴拉加快了版图扩张的步伐。根据森马服饰日前透露的消息,该公司正积极布局儿童产业,将由儿童产品提供商向儿童产业综合服
According to the traditional concept, before the annual Children’s Day is the children’s clothing market sales season, but this year’s situation is different. During 51 period, the domestic children’s wear market is already not calm, the domestic children’s wear giant Barra Barra took the lead in force, introduced a “Chao Tong Festival” activities. The company said in a bid to meet the fashion cravings of tidal wavers, during the Tidal Wave Festival in Balabara, 66 new Barahra stores nationwide opened their doors to hi-hat stores in the 26 provinces across the country. According to reports, the newly opened 66 stores are seen as another action Barabara in the end channel practice one-stop shopping concept. This further shows that with the increasingly fierce competition in the children’s fashion industry in China, Balabarra has accelerated the pace of territory expansion. According to the news that Semir Clothing disclosed recently, the company is actively distributing the children’s industry and will provide children’s products to the children’s clothing industry