论文部分内容阅读
面对日益激烈的竞争,在许多中小企业不知所措之时,有些人却灵敏善变,根据经营环境的变化迅速调整营销策略,巧渡难关。抱团经营,变竞争为共赢如意服装广场是一家刚落成不久的服装商场,由近百家个体服装店组成。开业不久便赶上了金融危机,生意很快就淡了下来。为了争夺客源,商场内各路商家打起了价格战。可内战打到最后,大家都快活不下去了,生存的压力迫使广场里的服装店老板们不得不坐在一起商讨出路。
Faced with increasingly fierce competition, when many small and medium-sized enterprises are overwhelmed, some people are sensitive and change their marketing strategies quickly according to changes in the business environment. Ensuring business and changing competition for a win-win situation Ruyi Garment Plaza is a clothing store that was just completed and consists of nearly 100 individual clothing stores. The business soon caught up with the financial crisis and the business quickly faded. In order to compete for customers, all businesses in the mall have played a price war. In the end, the civil war could not be over. The pressure of survival forced the clothing shop owners in the square to sit down and negotiate their way out.