品牌是企业持续发展所需的一种无形的竞争手段,是消费者选择商品的依据。谁拥有公众认识的品牌进而形成人们称道的名牌,谁就拥有了市场。沈阳要通过实施名牌战略提升沈阳制造业在全国乃至世界的地位、声誉和影响。如何创造名牌,制定名牌实施战略,是现今企业家需要着力解决的课题。这就需要从理论与实践的结合上,制定行之有效的、具有前瞻性的名牌战略实施方案。 Brand is an intangible means of competition required for sustainable development of enterprises, is the basis for consumers to choose the product. Who owns the public awareness of the brand and then form a famous brand people, who will have the market. Shenyang wants to enhance the status, reputation and influence of Shenyang manufacturing industry in the country and even in the world through the implementation of brand strategy. How to create a famous brand and make a brand-name implementation strategy is the problem that entrepreneurs need to solve nowadays. This requires a combination of theory and practice, to develop effective, forward-looking brand strategy implementation plan.