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数据分析:运筹学不仅是宝洁的时髦研究,也是这一身价760亿美元的巨头,从营销到库存管理时进行每一个重要决策的法宝。几十年来,宝洁在诸如计划发布一款新产品,或决定库存产品数量等重要决策的时候,主要依靠行政官员与品牌经理们的直觉来进行。现在,有了更强大的计算机系统与新一代的预测软件,宝洁在进行每个重要决策时就有了更有力的依据,几乎每次都取得了成功。以下我们将详细探讨运筹学是如何帮助宝洁理顺供应链,发布新品牌以及解决其他诸多问题的。
Data Analysis: Operations Research is not only a fashion study of Procter & Gamble, but also a magic weapon for every significant decision from marketing to inventory management at $ 76 billion. For decades, Procter & Gamble has relied heavily on the intuitions of executives and brand managers at key decisions such as planning to launch a new product or deciding how much to stock it in. Now with more powerful computer systems and next-generation forecasting software, P & G has a stronger foundation in every major decision and succeeds almost every time. Below we will explore in detail how Operational Research helped P & G rationalize the supply chain, launch new brands and address many other issues.