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通过对符号学理论的研究,提出了产品作为造型符号应注重实用价值、象征价值、宣传价值以及文化价值的体现。根据符号学理论,进一步分析了产品的实用价值和象征价值、宣传价值。并以有汉字靠背的座椅为例,从符号学角度解读了产品作为造型符号的文化价值体现,为产品设计中应充分挖掘产品价值提供理论依据。
Through the study of semiotic theory, it is put forward that the product as the symbol of shape should pay attention to practical value, symbolic value, propaganda value and cultural value. According to semiotic theory, the paper further analyzes the practical value, the symbolic value and the propaganda value of the product. Taking the seat with Chinese character backrest as an example, this paper interprets the cultural value of the product as a symbol of symbolic form from the perspective of semiotics and provides a theoretical basis for fully excavating product value in product design.