新闻宣传工作对于政策宣传、工作开展、安抚民情、聚集民力等十分关键,历来是各级政府党委主抓工作。从国企发展实际来看,基层国企党委新闻宣传工作的开展面临着受众审美接受心理、新闻宣传工作模式等客观情况。这决定了在全面深化改革不断推进,国企改革方兴未艾的形势下,基层党委新闻宣传工作的改革策略也必须独立对待,深入研究。 Press and propaganda work is very crucial for policy advocacy, work development, appeasement of the people and gathering of people power and so on. It has always been the main task of party committees at all levels of government. According to the actual development of state-owned enterprises, the publicity and propaganda work of the grassroots state-owned enterprises and party committees is facing the objective situation of audience’s aesthetic acceptance and news propaganda mode. This has decided that under the circumstances of deepening the reform in an all-round way and the reform of state-owned enterprises in the ascendant, the reform strategy of the propaganda work of the grassroots party committees must also be treated independently and in-depth.