所谓的“半”字社会环境,是中国现实社会经济发展状况的一种形象说法。早在1999年,北京人民广播电台的汪良先生就在他所撰写的《敢问路在何方——大陆传媒和网络的预言》一书中提出了中国的“半”字社会论。所谓“半”字社会,就是半农业化、半工业化、半信息化社会。中国幅员辽阔,尤其是农村地区的广大,造成发展的不平衡。城市与农村,沿海与内地,差距相当大。而传播 The so-called “semi ” social environment is an image of China’s actual social and economic development. As early as 1999, Wang Liang from Beijing People’s Broadcasting Station put forward the social theory of “half” in China in his book “How to dare to ask the way - the prophecy of the mainland media and the internet.” The so-called “semi ” word society, is semi-agricultural, semi-industrial, semi-information society. With its vast territory, especially in the vast rural areas, China has created an imbalance of development. The gap between urban and rural areas, coastal areas and the Mainland is considerable. And spread