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由于经济和历史原因,我国体育产业与发达国家相比差距较大,2012年,我国体育产业增加值为3136亿元人民币,在GDP中的占比仅0.6%,而当年美国体育产业总产值约4350亿美元,占当年GDP比重2.7%。体育产业的不发达,让运动员出身的李宁有种深深的责任感。自从设立李宁品牌后,李宁公司就一直致力于培育公众体育运动意识和习惯,在设立运动场所、提供运动设施和运动指导方面做着自己的贡献。在中国经济水平和城镇化发展不断提高的大环境下,
Due to economic and historical reasons, China’s sports industry has a big gap compared with developed countries. In 2012, the added value of China’s sports industry was 313.6 billion yuan, accounting for only 0.6% of GDP. In the same year, the total value of sports industry in the United States 435 billion U.S. dollars, accounting for 2.7% of the GDP of that year. The underdeveloped sports industry, so that athletes Li Ning kind of deep sense of responsibility. Since the establishment of Li Ning brand, Li Ning Company has been committed to cultivating public awareness of sports and habits, in the establishment of sports venues, provide sports facilities and sports guidance to make its own contribution. Under the circumstance that China’s economic level and urbanization continue to improve,