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经济全球化发展加快,传统外交已经无法满足国际交往的需要,公共外交逐渐占据重要地位,在外交舞台中发挥重大作用。公共外交凭借“国家对公众”式的外交方式,主要通过文化交流手段开展具体活动。中国文化交流模式多种多样,其中首推孔子学院模式。其发展时间虽短,但取得了一定令人瞩目的成果。发展的道路不可能一帆风顺,孔子学院遇到了一些挑战与难题,例如内部管理体制不完善、师资力量薄弱、合作办学力度小等。面对困境,找寻有效的解决方案成为当务之急。本文通过对公共外交理论进行基础阐述,以孔子学院模式为研究中心,重点探索孔子学院可持续发展的治理道路,以期摆脱困境,促进我国公共外交的良性运转,最终有力的维护国家利益。孔子学院作为中国公共外交中文化交流的优秀代表,以其独特的存在方式,兼容并蓄,向国际社会发出来自于东方大国的善意与欢迎。
With the acceleration of economic globalization, the traditional diplomacy can no longer meet the needs of international exchanges. Public diplomacy gradually occupies an important position and plays an important role in the diplomatic arena. With its “state-to-public” diplomacy, public diplomacy mainly carries out concrete activities through cultural exchange. There are many modes of Chinese cultural exchanges, among which the Confucius Institute model is the most important one. Although its development time is short, it has made remarkable achievements. The road to development can not be smooth and smooth. Confucius Institutes have encountered some challenges and problems. For example, the internal management system is imperfect, teachers are weak, and cooperation in running schools is small. In the face of predicament, finding an effective solution has become a top priority. Based on the theory of public diplomacy, this paper focuses on the Confucius Institute model and focuses on the sustainable development of Confucius Institutes. With a view to extricating itself from the predicament and promoting the healthy operation of public diplomacy in our country, this article will effectively safeguard national interests. As an outstanding representative of the cultural exchange in China’s public diplomacy, Confucius Institutes, with its unique existence and inclusiveness, send the international community goodwill and welcome from the great Eastern powers.