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一所学校不能没有专业品牌,在办学竞争激烈的今天,尤其如此。近年来影响技工教育的宏观环境、微观环境发生了深刻的变化,对技工教育的发展带来了机遇和挑战。因此,如何打造和经营技校品牌,早已成为技工教育不可回避的问题。我国技工教育起步晚,还存在一系列突出问题。技术院校必须分析形势,积极寻求创新和发展,打造学校名牌,提升学校的竞争力。本文从技工教育专业品牌的内涵和重要性入手,探讨了打造和经营技术院校专业品牌的途径。
A school can not do without a professional brand, especially in today’s highly competitive school. In recent years, the macroscopic environment that affects the education of technical workers has undergone profound changes in the micro-environment, which has brought opportunities and challenges to the development of technical education. Therefore, how to build and operate the technical school brand has become an unavoidable problem for mechanic education. China’s mechanized education started late, there are still a series of outstanding problems. Technical colleges must analyze the situation, actively seek innovation and development, build school brand names and enhance the competitiveness of schools. This article starts with the connotation and importance of the professional brand of mechanic education and explores the ways to build and operate the professional brand of technical college.