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湖南地处楚湘,有着丰富的传统民族文化。将湖南传统染织艺术融到现代的包装设计教学中,是继承与发扬我国的传统文化艺术的体现,是为打造湖南的特色化、民族化包装品牌和包装形象做准备。湖南湘绣是我国四大传名绣之一,其传统的染织艺术为当今的包装设计提供着源源不断的灵感。将湖南传统染织艺术有机的融合包装设计教学中是为湖南的民族文化和地域文化打造了一张特殊的名片。本文主要以湖南湘绣的传统染织艺术资源为例,讲述湖南传统染织艺术资源应如何在包装设计教学中进行研究与应用。
Hunan is located in Chu Xiang, is rich in traditional ethnic culture. Integrating Hunan traditional dyeing and weaving into the modern teaching of package design is the embodiment of inheriting and developing our country’s traditional culture and art and preparing for creating a distinctive and national packaging brand and packaging image for Hunan. Hunan embroidery embroidery is one of the four famous Chinese embroidery, its traditional dyeing and weaving art provides a steady stream of inspiration for today’s packaging design. Hunan traditional dyeing art organically integrated packaging design teaching is for Hunan’s national culture and regional culture to create a special business card. In this paper, Hunan Xiangxiu traditional dyeing and weaving art resources, for example, about Hunan traditional dyeing and weaving arts resources in the packaging design teaching how to carry out research and application.