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随着Web2.0时代的到来,相对于传统媒体,互联网高度“碎片化”的环境更易于话语的建构,且“网络媒体的话语建构正成为社会总体舆论中日渐重要、最具有活力的组成部分”。本篇论文以新浪网“小悦悦事件”的专题报道为样本,对话语进行内容分析,研究事件发展过程中网络媒体是如何实现话语权,引导社会舆论,通过事件话语构建去引导其发展与完结,短时间内形成强大的网络舆论,逐步发展为全国公众参与的媒介事件。
With the advent of the Web2.0 era, the highly fragmented environment of the Internet is easier to construct than that of traditional media, and the construction of the discourse of online media is becoming more and more important and dynamic in the overall public opinion of society Part“. This dissertation takes the special reports of Sina.com and ”Little Yueyue Incident" as a sample, analyzes the discourse content, and studies how the online media realizes the discourse power during the development of the incident, guides the social public opinion, constructs the event discourse to guide it Development and completion, form a strong network of public opinion in a short period of time, and gradually develop into a media incident involving the public in the country.