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西藏作为中国极富地方特点、环境特点和民族特点的自治区,其广告行业的发展有着自身的规律和前景。作为近年来的一个旅游热点和文化热点,《冈仁波齐》《皮绳上的魂》等大热的纪录片增加了全社会对这片神秘的高原净土的向往。而能否抓住文化旅游热点机遇、让西藏的广告行业开拓出一条适合本土企业的发展道路,在当今西藏的全面发展中显得尤为重要。本文将以采取定性分析的方式,重点论述西藏广告业的特色化发展前景。
As an autonomous region where China enjoys a lot of local characteristics, environmental characteristics and national characteristics, its advertising industry has its own laws and prospects. As a tourist hot spot and cultural hot spot in recent years, the hot documentary such as “Gangren Boqi” and “The Soul on the Leather Rope” has increased the whole society’s longing for this mysterious plateau. Whether or not we can seize the opportunities offered by cultural tourism hotspots and let the advertising industry in Tibet develop a suitable development path for local enterprises is particularly important in the all-round development of Tibet today. This article will take qualitative analysis of the way, focusing on the characteristics of the development of the Tibetan advertising industry prospects.