美国管理学学者华德士提出,21世纪的工作生存法则就是建立个人品牌。不只是企业、产品需要建立品牌,个人也需要在职场中建立个人品牌。 个人品牌不是今天才有的东西。战国时期,那些凭着一张嘴吃饭的说客们周游列国,以三寸不烂之舌把各国玩弄于掌心的苏秦、张仪们就是其中经典。天才李白的“市场意识”也很强,他不屑于通过科举考试出头,于是遍游名山大川,四处结 Robert Walters, a management scholar in the United States, proposed that the law of work survival in the 21st century is to establish a personal brand. Not just businesses, products need to establish a brand, individuals also need to establish a personal brand in the workplace. Personal brand is not what you have today. During the Warring States period, those who took a mouth to eat the lobbyists traveled all over the world, with three-inch non-rotten tongue to play in the palm of each country Su Qin, Zhang Yi who is one of the classic. Li Bai’s genius “market awareness” is also very strong, he disdain in the early imperial examination, so traveled the mountains, surrounded by knots