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企业是市场中的一个基本单位,由多种生产要素组合而成的,并依靠一定的组织机构向消费者提供一定的服务和产品。能否吸引消费者产生消费欲望而购买其企业的服务和产品,就在于企业的市场营销策略运行效果如何,它又决定着该企业能否在激烈的市场中脱颖而出。因此,企业要站在市场营销这个核心因素上,综合性分析市场营销组合并深入挖掘市场营销的影响因素,基于企业市场战略的角度去寻求其市场营销的决胜点,以此作为企业得以生存和发展的支撑点,从而确保企业在激烈的市场竞争中不断获得拓展。
Enterprise is a basic unit in the market, which consists of a combination of factors of production and relies on a certain organization to provide certain services and products to consumers. The ability to attract consumers to consume their own appetites and buy their business services and products, is that the effectiveness of business marketing strategy, it also determines whether the company can stand out in the fierce market. Therefore, companies should stand on the core of marketing, comprehensive analysis of marketing mix and dig deeper into the marketing factors, based on the marketing strategy point of view to seek the marketing of the winner, as the business to survive and Development of the supportive point, so as to ensure that enterprises in the fierce competition in the market continue to be expanded.