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做生意就像是在做人,了解自己了解顾客,才能推销出产品,而创造性的推销最高境界就是“无招胜有招”。 最棒的推销是“不推销”,而是让人喜欢向他买东西。根据五项推销理论和原则——人际互动、顾客心理、情境推销、购买模式、行为加强,其中人际互动理论和顾客心理理论,都是在教导经营者、推销者如何“做人”,如何在平凡的销售行为中发挥创造性的推销技巧。 创造性的推销,必须了解“谁是顾客,顾客是谁”、“什么是创造,创造是什么”。
Doing business is like being a person, knowing that you understand customers, and selling products, and the highest realm of creative sales is “nothing to win.” The best promotion is “not to sell”, but people like to buy things from him. According to the five marketing theories and principles——interpersonal interaction, customer psychology, situational marketing, purchase patterns, and behavioral reinforcement, the interpersonal interaction theory and the customer psychology theory are both to teach managers and salespeople how to “behave” and how to be ordinary. Creative marketing techniques in your sales activities. Creative marketing must understand “who is the customer, who is the customer,” and “what is creation and what is creation.”