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根据埃森哲战略与FT中文网对跨国企业高管的联合调研,虽然跨国公司在中国面临巨大的成本压力和增长困境,然而他们对中国市场前景和自身的竞争能力保持高度信心。近几年,有观点称外资企业在中国的黄金时代已经结束,这是对不断变化的中国市场和竞争形态的误读。诚然,跨国公司过去30多年在中国的低竞争、低成本、高回报的时代已经过去,当下已是一个常态竞争市场。成本持续增长,市场规则日趋成熟,技
According to the Accenture Strategy and FT Chinese Network’s joint investigation of multinational executives, multinationals (MNCs) are facing huge cost pressures and growth dilemmas in China, yet they remain highly confident about the prospects for the Chinese market and their own competitiveness. In recent years, it has been said that the golden age of foreign-funded enterprises in China has come to an end, a misunderstanding of the ever-changing Chinese market and competition patterns. It is true that the era of low competition, low cost and high return of transnational corporations in China over the past 30 years has passed. Nowadays it is already a normal competitive market. Cost continues to grow, the market rules are maturing, technology