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一方面,国内铝车轮生产规模位居世界首位,在乘用车铝车轮方面,国内品牌已经得到国际高端乘用车品牌的认可,也有成功配套的案例。另一方面,在后市场的改装领域,国产车轮品牌的品牌影响力却让人倍感无奈。不过在近几年,随着国内汽车市场及消费环境的变化,部分之前以出口为主的国内铝轮生产企业,正逐步将销售的天平往内销方面倾斜,一如世丞轮圈。近日,笔者走访了广州市世丞汽车配件有限公司,同时与世丞销售总监陈勇先生进行了交流。
On the one hand, the production scale of domestic aluminum wheels ranks first in the world. In terms of aluminum wheels for passenger cars, domestic brands have been recognized by international high-end passenger car brands as well as successful supporting cases. On the other hand, in the aftermarket modification field, the brand influence of domestic wheel brands makes people feel helpless. However, in recent years, with the changes in the domestic automobile market and consumer environment, some domestic aluminum wheel manufacturers, mainly export-oriented, are gradually leaning their sales balances toward domestic sales, just as Shisei rim. Recently, I visited the Guangzhou City Shing Auto Parts Co., Ltd., while Mr. Shi Yong Shicheng sales director conducted exchanges.