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房地产价格归根到底取决于房地产市场的供求和竞争状况。房地产企业制定商品住宅价格时,应分析商品住宅市场上供求和竞争状况的特征,并根据其不同特征,确定不同的定价目标,进而选择合适的定价方法和定价策略,以便更好地实现企业的营销目标。
Real estate prices in the final analysis depends on the real estate market supply and demand and competition. Real estate enterprises to develop commodity housing prices, commodity housing market should be analyzed supply and demand and competition characteristics, and according to their different characteristics, to determine different pricing goals, and then select the appropriate pricing methods and pricing strategies in order to better achieve the business Marketing goals.