彰显国家媒体的广告品质9月10日,国家广电总局出台了《广播电视广告播出管理办法》(后文简称《办法》)。《办法》明确要求自明年1月1日起,播出机构每套节目每小时商业广告播出时长不得超过12分钟,公益广告播出时长不得少于商 Highlighting the Advertising Quality of National Media On September 10, the State Administration of Radio, Film and Television issued the Administrative Measures on the Broadcasting of Radio and Television Advertisements (hereinafter referred to as the “Measures”). The Measures stipulate clearly that since January 1, next year, the broadcast time of commercial advertisements per hour for each program of an airing agency shall not exceed 12 minutes, and the public service advertisements may not be broadcast for a period not less than the quotient