CAEXPO Expediting China’s Building Materials Industry’s Efforts to Enter ASEAN

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  Along with the increasingly booming construction of airports, expressways and high-speed railways in ASEAN, there is a rising demand for building materials in this region. China-ASEAN Expo (CAEXPO), a crucial bridge of bilateral cooperation, provides ASEAN merchants with a channel to tap the potential business opportunities. As a result, in the upcoming 17th CAEXPO, the building materials exhibition area will still appear as a highlight to further encourage the building materials industry to exploit the overseas market.
  Business opportunities increasingly surge as ASEAN steps up infrastructure construction
  China’s large production capacity of building materials and ASEAN’s large demand for building materials are the two foundations for bilateral cooperation in the field of building materials. Chairman of China Building Materials Group Song Zhiping said, “At present, China’s infrastructure construction is out of the peak period, while the demand for infrastructure in countries along the Belt and Road features a rapid rising. China has taken a leading role in building materials production and infrastructure, while relevant industries in developed countries have been declining for about two decades, and their enterprises are far less competitive than those of China.”
  In the whole year of 2019, the added value of China’s building materials industry increased by 8.5% over the same period last year. Among them, the cement and plate glass outputs were 2.33 billion tons and 930 million weight cases, up 6.1% and 6.6% respectively on a year-on-year basis. And the output of commodity concrete, porcelain bricks, ceramic bricks, sanitary ceramics and other materials maintained a year-on-year growth.
  Meanwhile, infrastructure development in ASEAN countries is in full swing. As such, sustainable infrastructure is a worthy priority in the Master Plan on ASEAN Connectivity 2025 and hundreds of billions of dollars shall be invested in this field per year. In 2017, the Philippine government launched a large-scale infrastructure program named “Build, Build, Build” that was projected to invest 8.4 trillion pesos (about RMB 1.16 trillion yuan) in infrastructure construction in six years. This program was described by China’s Xinhua News Agency as “the boldest and most ambitious infrastructure program in the Philippine history”. Projects under construction or in preparation include such fields as roads, bridges, airports, railways, ports, flood control facilities and others. Cambodia, Indonesia, Laos and other countries have also put forward different plans on infrastructure construction, with a view to improving people’s livelihood, attracting investment and boosting tourism.   Apart from market-driven factors, the government also acts as a solid backing for bilateral cooperation. China-ASEAN Joint Statement on Production Capacity Cooperation and China-ASEAN Joint Statement on Further Deepening Cooperation on Infrastructure Connectivity were released in the 19th and 20th China-ASEAN Leader’s Meeting held in 2016 and 2017, so as to help China’s building materials industry tap the huge potential of ASEAN markets.
  CAEXPO’s efforts to exhibit building materials and boost cooperation
  In view of the increasingly close cooperation relations between China and ASEAN, building materials have been one of the important topics of commodity trade at the CAEXPO. Those first-class building materials enterprises from Fujian, Shanghai, Hebei, Henan, Jiangsu, Jiangxi, Shandong, Hubei and other places were proactively participate in this grand event. Buyers from Spain, Russia, Vietnam, Laos, Thailand, India, Pakistan and other countries were attracted to come here to discuss cooperation.
  Among them, there was a high concentration ratio of the building materials industry in the 15th CAEXPO. The main industrial chain of “raw materials-semi-finished products-finished products-terminal products” was deeply dug, and the upstream and downstream enterprises engaged in raw materials, profiles, prefabricated building materials, aluminum doors and windows were organized to participate in the exhibition. China’s well-known building materials enterprises, such as Alnan Aluminium Co., Ltd., Aidingqi Wall Co., Ltd., Singea Smart Lock and Shenzhou Thermal Insulation Building Materials, exhibited those informationalized, intelligentized, green and energy-efficient products, and promoted economic and trade cooperation through scientific and technological innovation, showing audience and the world the power of China’s creation.
  Besides, to unleash the market potential, CAEXPO also offered exhibitors and purchasers with targeted and professional services by holding a series of activities, such as the 2nd China-ASEAN International Design Leaders Summit Forum, the 2nd China-ASEAN Building Materials Household Product Quality Traceability Summit Forum, the 1st Thailand Building Materials Procurement Seminar, and Vietnam Procurement Matchmaking Conference.
  It was reported that building materials registered remarkable economic and trade achievements in the 15th CAEXPO. Its turnover accounted for 38.2% of the total, ranking first among the domestic trade commodities and surpassing the machinery products for the first time. Chairman of Guangxi Pingguo Aluminum Group Xie Zhiqiang said Pingguo Aluminum Group has signed foreign trade and intention contracts with customers from Vietnam, Malaysia, Thailand, Indonesia and other countries, and inked purchase agency cooperation agreements with several dealers. “We hope to continuously expand cooperation with ASEAN countries via the CAEXPO and establish branches in 10 ASEAN countries to promote our products by virtue of the Belt and Road,” said Xie.   A total of 456 standard booths were deployed in the building materials exhibition area in the 16th CAEXPO, and 218 enterprises including many well-known enterprises of building materials, industrial bases and industrial alliances participated in the exhibition. The repeated participation rate reached 50%, and the proportion of special booth was 53%. The architectural exhibition area focused on the vertical relationship of industrial chains, which had a higher concentration rate in key areas. The industrial chain of aluminum building materials accounted for 45% of the total exhibition scale for the first time, among which the aluminum profiles and accessories of raw materials accounted for 35%, and the prefabricated houses and all-aluminum customized homes of finished products accounted for more than 10%.
  The upstream and downstream products of stone calcium carbonate were displayed by Guangxi Hezhou Wanggao Industrial Zone, a provincial key industrial zone and a 100-billion-yuan calcium carbonate industrial demonstration base; and different types of products were showcased by Guangxi Pingguo Aluminum Group.
  In the building materials procurement seminar, Lao Pollard Windows Inc. successfully purchased the aluminum alloy doors and windows from a Jiangxi’s aluminum company, and yielded the intended transaction value of US$ 200,000; Guangdong Baolilai Coating Technology Co., Ltd. signed cooperation projects with customers from Thailand, Vietnam and other countries, with a total transaction amount of RMB 20 million yuan. There was a report that the total transaction amount in the building materials exhibition area of the 16th CAEXPO was about RMB 46 million yuan, and the intended transaction amount was RMB 63 million yuan.
  Building materials industry will continuously shine
  The upcoming 17th CAEXPO will still be committed to setting up a professional cooperation platform related to building materials for China, ASEAN and other countries along the Belt and Road.
  The building materials exhibition area, a bridge between participants and ideal merchandises, will meet the requirements of buyers from ASEAN countries, and take priority to exhibit China’s building materials products with competitive edges, such as doors, windows, curtain walls, interior decoration materials, assembly decoration building and new environmental protection building materials.
  In addition, conferences and forums will be held during the meeting to further extend the value chain and provide more value-added services under the form of exhibition integration. The 2020 China-ASEAN Bidding Meeting for Home Furnishing Industry will release the bidding information on project manager and demander from China and ASEAN countries; The 4th China-ASEAN International Design Leaders Summit Forum will bring together leaders, elites and scholars in the circle of design industry from 10 ASEAN and China, to solicit suggestions for the cooperation and development of the construction and interior industry between China and ASEAN and other countries along the Belt and Road. Besides, buyers from ASEAN and outside the region will also be invited to the purchasing meeting, and series of exhibitions and activities will be held synchronously to maximize the satisfaction of business needs and further uplift the economic and trade effectiveness.
  President of China Building Materials Circulation Association Qin Zhanxue indicated that the CAEXPO represented a vital platform to promote building materials cooperation toward ASEAN. With relentless efforts of the CAEXPO, China-ASEAN cooperation in production capacity and construction industry will be deepened, and it will become a reality to further press ahead with the export of building materials to ASEAN.
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