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随着互联网技术的快速发展和广泛应用,人们日常生活与学习已离不开互联网,而互联网中的新媒体则以其更加便捷、快速的传播优势成为人们了解世界、展现自我的虚拟平台,变成人们生活的一部分,尤其是对大学生产生了不可忽视的作用。本文以微博为例,对其应用和影响进行分析,我们认为,在这个以信息数字化为基础的传播时代,大学生应加强思想政治教育,充分认识到自身职责和任务所在,不能因微博独特的传播优势而沉溺其中,需要正确看待微博的价值和作用,形成健康向上的人生价值观,加强自身素质的提高,采用积极正面的文化传播方式,构建良好的校园氛围。
With the rapid development and extensive application of Internet technology, people’s daily life and learning can not be separated from the Internet. However, the new media on the Internet has become a virtual platform for people to understand the world and show themselves with its convenience and rapid dissemination. Part of adult life, especially for college students have a can not be ignored. Taking the Weibo as an example, we analyze its application and influence. We think that in this age of communication based on digitalization of information, undergraduates should strengthen their ideological and political education, fully recognize their own responsibilities and tasks, , We need to view the value and function of Weibo correctly, form a healthy and progressive values of life, enhance our own quality, and adopt a positive and positive mode of cultural communication to build a good campus atmosphere.