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2012年6月至2013年1月,央视相继推出了“寻找最美乡村教师”与“寻找最美乡村医生”两项大型电视公益活动,赢得了广泛强烈的社会反响。“寻找最美”系列活动以新闻、专题、纪录片为载体,经由央视《新闻联播》、《朝闻天下》、《新闻直播间》、《共同关注》、《讲述》等多个栏目制作传播,结合新媒体推广的联合运营,对坚守基层、乐于奉献的乡村教师和
From June 2012 to January 2013, CCTV successively launched two large-scale TV public welfare activities such as “Looking for the Most Beautiful Country Teacher” and “Looking for the Most Beautiful Country Doctor”, winning wide and intense social repercussions. “Seeking the most beautiful ” series of activities to news, feature, documentary as the carrier, via CCTV “News Network”, “North Korea”, “news room”, “common concern”, “narration” , Combined with the joint operation of new media promotion, to adhere to the grass-roots, dedication of rural teachers and