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在我国当前社会发展形势下,社会对人才的需求越来越迫切,而教育作为培养人才的主要途径之一,保障教学质量,提高教学效率有着重要的作用。市场营销是我国当前高职院校中进行素质教育的一部分,随着我国市场经济的发展,社会对营销人才的需求也在不断增加。竞赛式教学法作为一种有效的教学方法,在我国高职市场营销专业中有助于培养培养营销专业学生各方面的能力,促进学生的成长。本文就竞赛式教学法在高职市场营销专业中的价值。
Under the current situation of social development in our country, the demand for talents in the society is more and more urgent. However, education plays an important role as one of the main ways to train qualified personnel and ensures the teaching quality and teaching efficiency. Marketing is part of the current quality education in higher vocational colleges in our country. With the development of market economy in our country, the demand for marketing talents in society is also increasing. As an effective teaching method, contest-based teaching method helps to cultivate the ability of marketing major students in all aspects of higher vocational marketing in our country to promote the growth of students. This article discusses the value of competitive pedagogy in higher vocational marketing.