我国汽车技术服务与营销专业的设置本身较晚,首先是在高职专科层次设置,相对于其它汽车类专业,如汽车运用专业、汽车电子专业专业等,汽车营销专业还是一个新生事物,特别是当前普遍高职院校大专层次招生较困难情况下,多数高职院校仍招收中职生,因此对中职生汽车营销人才的培养更是一个难题,本文试图对中职汽车营销人才培养的新方向,对其改革进行初步探讨,提出其中的不足,在此基础上,为发展汽车市场、促进中职汽车营销人才培养模式的改革,为今后我国高职院校汽车营销人才培养模式的进一步发展提供决策参考。 China’s automotive technology services and marketing professional setting itself later, the first level is set in higher vocational college, relative to other automotive majors, such as automotive applications, automotive electronics professional, automotive marketing professional or a new thing, especially At present, under the circumstances that college enrollment is generally difficult in higher vocational colleges, most vocational colleges still recruit secondary vocational students. Therefore, it is a difficult problem to cultivate secondary vocational students’ automobile marketing talents. This paper tries to train the secondary vocational automobile marketing talents New directions, the reform of a preliminary study, put forward some of the deficiencies, on this basis, in order to develop the automotive market, promote the reform of vocational training model of automotive marketing personnel for the future of China’s automotive marketing personnel training model further Development provides decision-making reference.