广西天等县指天椒产业近年来销售收入呈现稳步上升态势,但大多数企业忽视消费者偏好,口味单一,营销渠道较少。虽然在传统的营销模式上做出了开展城市活动营销等创新,但在互联网时代中,其营销模式地域性较强,辐射范围有限,限制了产品的推广及销售。文章就构建天等指天椒新型营销模式提出鼓励农户进行标准化种植、注重培养网络营销人才等对策。 Tiantiao County, Guangxi Tianzhuo refers to the industry in recent years, sales revenue showed a steady upward trend, but most businesses ignore consumer preferences, taste a single, less marketing channels. Although innovations have been made in traditional marketing modes such as urban activities marketing, in the Internet era, the marketing mode is strong and the radiation area is limited, which limits the promotion and sales of products. Articles on the construction of the sky that day pepper new marketing model proposed to encourage farmers to standardize cultivation, focusing on training network marketing personnel and other countermeasures.