网络时代,瞬息万变。媒体人的思维和行为方式也必须随之而变,尤其是党报,以变应变,才能在复杂的舆论空间牢牢占据主流地位,担当起党和政府赋予的舆论引领重任。如何变?强化用户意识,时刻探索用户需求,构建网络时代全新的媒体运行机制,乃是应对良策。精准策划以精品力作赢共鸣面对党和政府推出的重大决策,党报如 Internet era, changing rapidly. The media people’s thinking and behavior must also change. In particular, party newspapers should be able to take the lead in the complicated public opinion space and assume the leading role of public opinion given by the party and the government. How to change? To strengthen the user awareness, always explore user needs, building a new media network operating mechanism, but is a good policy. Accurate planning to win the fine workmanship win the face of the major decisions the party and the government launched the party newspaper