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一、引言在2014年全国烟草工作会上,国家局首次明确“地产卷烟在本省区域市场占有率要争创‘三分天下有其一’的营销业绩”的行业品牌布局方向。这是继行业提出“积极支持老少边穷烟草经济发展,推进共同发展”工作要求之后,再一次将培育地产烟,实现共同发展提高到行业发展全局的战略高度。广西作为经济欠发达地区,在品牌培育上,不仅需要紧紧围绕“532”、“461”品牌发展目标,努力推进重点品牌保持良好发展态势,而且还要充分认识到“真龙”
I. INTRODUCTION At the 2014 National Tobacco Work Conference, the State Bureau first made it clear that “the market share of real estate cigarettes in the regional market of the province should strive for a ’one-third of the world’s marketing performance’ in the industry brand layout.” This is the strategic height that the industry once again proposed to “nurture real estate smoke and raise common development to the development of the industry” following the industry’s proposal of actively supporting the economic development of young and old, side-by-side tobacco, and promoting common development. As an economically underdeveloped region, Guangxi not only needs to closely focus on its brand development goals of “532” and “461”, but also endeavors to promote the development of key brands in a sound manner and fully realize that “ Dragon”