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顶新的“地沟油丑闻”最近迅速、持续地发酵,震惊整个台湾地区,这也导致顶新旗下的康师傅、味全两家分公司市值已蒸发超过百亿元新台币。其中,味全公司因被抵制而损失惨重。顶新在短短几天内陷入公众舆论危机。对此,台湾当局迅速查出其流向,并追及油品上游供应商、下游食品生产企业,经营顶新的魏氏家族很快被谈话并可能限制出境。民众层面,呼声甚高、传播甚广的抵制运动令其违规成本与风险大增。15日,台湾地区的抵制顶新运动开始蔓延到大陆。震怒的鸿海精密总裁郭台铭要求,在台湾和内地的集团厂区全面加入抵制行列,将顶新、味全、康师傅、正义等品牌的相关产品下架停售。
The new “Waste Oil Scandal,” recently and quickly and continuously fermented, shocked the entire Taiwan region. This also resulted in the value of Tingyi, Tingwei’s two subsidiaries having evaporated over NT $ 10 billion. Among them, the taste of the company due to be boycotted and suffered heavy losses. Top new in just a few days into a public opinion crisis. In response, the authorities in Taiwan quickly detected their flow and pursued the upstream oil suppliers and downstream food producers. The top-performing Wei family managed to talk quickly and could be restricted from leaving the country. Popular level, very high voice, widespread boycott of the campaign so that its cost and risk of illegal increase. On the 15th, the boycott of the new top movement in Taiwan began to spread to the mainland. The furious President of Hon Hai Precision Terry Terry Gou called for full participation in the boycott ranks in the group factories in Taiwan and the Mainland to stop the sale of related products such as Ting Hsin, Wei Quan, Master Kong and Justice.