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互联网和智能手机终端的迅速发展,不仅正在逐渐颠覆大众接受信息的方式,同时也改变了现代企业的营销方式。但互联网背景下新型营销工具的出现只是优化了企业的营销模式,对于现代企业的管理者而言,更重要的是不断创新营销理念,以取得企业的长久发展,目标管理理论的出现恰恰满足了现代企业营销理念创新的需求,同时,对传统营销理念提出了巨大的挑战。
The rapid development of Internet and smart phone terminals is not only gradually subverting the public’s way of receiving information, but also changing the marketing mode of modern enterprises. However, the emergence of new marketing tools under the background of Internet only optimizes the marketing model of enterprises. For the managers of modern enterprises, it is even more important to continuously innovate the marketing concepts to achieve the long-term development of the enterprises. The emergence of the goal management theory exactly meets The modern enterprise marketing idea innovation needs, at the same time, the traditional marketing idea posed a huge challenge.