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目的:探讨国定假期出行旅游者主观幸福感指数和影响因素。方法:以171名旅游者为研究对象,以自编的旅游者主观幸福感的指标体系为测量工具,进行多元线性回归分析。结果:回归得出R2=0.825906,可见回归模型显著性较高。其中,旅游住宿决定系数最大(0.965843)、其次是旅游娱乐、旅游交通、旅游景区的服务质量、旅游购物,旅游餐饮则基本没有影响。结论:以上因素对旅游者国定假期出行幸福感的存在显著影响,且各有不同特点,本研究对进一步研究国定假期出行与旅游者主观幸福感提供了一定的基础。
Objective: To explore subjective well-being index and influential factors of travelers during national holidays. Methods: A total of 171 tourists were selected as research objects, and self-compiled index system of subjective well-being of tourists was used as a measuring tool to conduct multiple linear regression analysis. Results: The regression showed R2 = 0.825906, showing that the regression model was significantly higher. Among them, the coefficient of decision-making of tourist accommodation is the largest (0.965843), followed by tourism and entertainment, tourism and traffic, the service quality of tourist attractions, tourism shopping, tourism and catering are basically no impact. Conclusion: The above factors have a significant impact on the travelers’ happiness during the national holidays and have different characteristics. This study provides a basis for further study on the subjective well-being of travelers and holidays during the national holidays.