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近年来,明星代言已被人们熟悉且接受。品牌方通过寻求与自身品牌价值、形象气质相契合的明星作为代言人,谋求品牌价值增值及大众对品牌的认知度。尽管明星代言价格不菲,但各大厂商依旧对当红明星青睐有加。由此可见,明星代言的商业价值不可小觑。如今,市场上存在一种“被代言”现象。一些不法商家将某明星或某知名人士作为自己的形象代言人进行使用,但被使用的“代言人”却毫不知情。这
In recent years, celebrity endorsements have been familiar and accepted. Brand side by seeking its own brand value, image fit the star as a spokesman for the value of the brand value and public awareness of the brand. Although celebrity endorsements expensive, but the major manufacturers are still favored popular star. This shows that the commercial value of celebrity endorsements should not be underestimated. Today, there is a “market endorsement” phenomenon. Some unscrupulous merchants use a celebrity or a celebrity as their own image spokesperson, but the “spokesperson” used is unaware of it. This