网店名称用语作为一种应用语言,既具有语言的一般性质,又有区别于其他应用语言的特征。笔者以淘宝网中临沂市网店名称用语为研究对象,用语言学的分析方法对其进行了语义、语音和语法方面的分析,并揭示出网店名称用语中所包含的沂蒙文化气息。 Shop name language as an application language, both the general nature of the language, but also different from other application language features. The author uses the name of Linyi shop in taobao.com as the research object, analyzes it in terms of semantics, phonetics and grammar with the method of linguistic analysis and reveals the Yimeng cultural flavor contained in the shop name terms.