现代社会,任何企业在生产经营过程中都难免会遭遇危机,并且无论哪种危机发生,都有可能给企业带来致命的打击。因此,对企业来说,危机管理已迫在眉睫。危机管理的重点在于识别和预防危机。危机识别是通过对企业的“体检”,将所有可能对企业生产经营活动造成麻烦的危机一一列举出来,并确认这些危机的性质;危机预防则是学习诺亚造方舟,为可能出现的各种危机作好准备,做好预案,从而自如地应对危机。 In modern society, any enterprise in the course of production and operation will inevitably encounter a crisis, and no matter what kind of crisis, may have a fatal blow to the business. Therefore, for enterprises, crisis management is imminent. Crisis management focuses on identifying and preventing crises. Crisis identification refers to the “physical examination” of enterprises, listing all the crises that may cause troubles in the production and operation of enterprises and confirming the nature of the crises. Crisis prevention is to study Noah’s ark, Prepare for the crisis and plan well to deal with the crisis freely.