误读是指一种文化在解析另一种文化时出现的错误理解和评估。误读可能是有意也可能是无意的;不同的意识形态、相异的文化背景都可以是造成误读的原因。误读在大众传播中的消极性是显而易见的,受众对于新闻报道内容的误读会加深不同文化之间的鸿沟。 Misreading refers to the misunderstanding and assessment of a culture in the analysis of another culture. Misreading may or may not be intentional; different ideologies and different cultural backgrounds may all contribute to misreading. It is obvious that misreading in the mass media negates. The misunderstanding of news coverage by the audience will deepen the gap between different cultures.