《广告法》所称的广告，是指商品经营者或者服务提供者承担费用，通过一定媒介和形式直接或者间接地介绍自己所推销的商品或者所提供的服务的商业广告。这一法律概念有两个要点或要素：一是介绍自己的商品或服务，二是商品经营者和服务提供者承担费用。介绍商品和服务的“媒介? Advertising refers to the Advertising Law as a commercial advertisement that a merchandise manager or a service provider bears the costs of directly or indirectly introducing the goods they sell or the services they provide through certain media and forms. This legal concept has two main points or elements: one is to introduce one's own goods or services, and the other is to bear the costs of the commodity managers and service providers. Introduction of goods and services "media?