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随着网络科技的迅速发展,以微电影为代表的“微视听”渐渐成为主流,网络微电影广告得到了很好传播。网络微电影有三种常见商业模式:企业赞助类、植入广告类、品牌故事类三种模式。经过对微电影广告进行全方位的营销,通过网络视频推广商家得到收益与品牌传播。具体实现的手段可能有所不同,但最终目的都是为企业带来更多的利润。网络微电影行业虽然还不够成熟,但由于新媒体的推进,市场前景会更加美好,目前产业链条已经有了新雏形。
With the rapid development of network technology, microfilm, represented by micro-movie, has gradually become the mainstream, and online micro-motion advertising has been well spread. There are three common network micro-movie business model: corporate sponsorship category, implanted advertising, brand story three categories. After a full range of micro-movie ads marketing, promotion of online video businesses to get the benefits and brand communication. The specific means of realization may be different, but the ultimate goal is to bring more profits for the enterprise. Although the network of micro-film industry is not yet mature enough, but due to the promotion of new media, the market outlook will be even more beautiful, the current industrial chain has a new prototype.