石家庄市海天饲料厂于1993年创办,座落于河北省正定县火车站北三公里处的永安村南。现有职工102人,固定资产180万元。该厂所在地是蛋鸡业和饲料加工业相对密集区,市场竞争比较激烈。加之建厂晚,人员新,基础差,经历了创业的种种艰难。千难万难,产品打开市场最难。面对激烈的市场竞争,海天一反“大厂靠推销,小厂靠赊销”的做法,开辟了一条独居特色的营销之路。海天人认为:推销的弊端是费用的增加,赊销的做法犹如“饮鸩止渴”。根本的出路是以最低的费用生产出最好的产品,以质优价适吸引客户找上门来购买。 Shijiazhuang Haitian Feed Factory was founded in 1993 and is located in the south of Yongan Village, three kilometers north of the train station in Zhengding County, Hebei Province. Existing staff 102 people, 1.8 million yuan in fixed assets. The factory is located in a relatively dense area of ​​the egg industry and feed processing industry, and the market competition is fierce. In addition, the construction of the factory was late, the personnel were new, and the foundations were poor. They experienced all the difficulties of starting a business. Difficult to achieve, the product is the most difficult to open the market. In the face of fierce market competition, Haitian’s counter-measures: “Dachang relied on marketing, Xiaochang relied on credit sales,” opened up a marketing path that featured a single residence. Haitian people think: The drawback of marketing is the increase in expenses. The practice of selling credits is like drinking and quenching thirst. The fundamental way out is to produce the best product at the lowest cost, attract customers with quality and price, and come to buy.