Although gold nanorods (GNRs) have been produced with different dimensions end aspect ratios,the current synthesis methods through seed-mediated growth are far from ideal,for instance,the quality (rod yield) end the quantity (gold conversion) cannot be simultaneously satisfied.Morn critically,there is no molecular level understanding of the growth mechanism.Here,we solved the problem by employing the stoichiometric ratio of reactants and tuning the reactivity of the reductant through adjusting the initial pH value of the growth solution to achieve both good quality and high quantity simultaneously.We also extended our strategy to other enols besides asoorbic acid,such as phenolic oompounds,and found that the optimal pH for GNRs synthesis depends on the structure of the individual compound.The mechanistic insight greatly enriches the toolbox of reductants for GNRs growth and makes it possible to synthesize GNRs at both acidic and basic conditions.An interesting phenomenon is that for most of the phenolic compounds we teeted,the morphology of the final products follows the same sphere-rod-sphere trend as the initial pH value of the reaction increases,whether it is under acidic or basic conditions,which cannot be explained by any previously proposed mechanism.The effect of pH is mainly attributed to the regulation of the reduction potential of the reductants,and thus the reaction rate.A model has been proposed to explain the dependence of anisotropic growth of GNRs on the concentration gradient of reactants around the seeds,which is decided by both the reaction rate and diffusion rate.