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对游客满意度的调查和据此提出的有关建议,是对旅游景区了解游客所需、吸引更多游客、提高景区知名度具有重要的意义。本文从管理学、统计学等多学科的角度出发,结合游客满意度理论研究和实践分析相结合,为旅游景区游客满意度的研究提供了思路和方法。
Survey of tourists satisfaction and the relevant proposals made accordingly are of great significance for tourists to understand the needs of tourists, attract more tourists and raise the popularity of scenic spots. This article from the management, statistics and other multidisciplinary point of view, combined with tourist satisfaction theory and practical analysis of the combination of tourist attractions for the study of tourists to provide ideas and methods.