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长安标致雪铁龙DS微信营销案例获此殊荣案例点评精耕细作肖明超/商业趋势观察家、知萌咨询机构首席执行官DS作为在国内市场有一定生鲜度的豪华汽车品牌,给汽车营销界带来了一种新的玩法,社会化营销或者说微营销很多厂商都在尝试,但是DS微营销从一元订车、订车宝和DS众筹、购车基金三个单元,再到后续的DS合伙人计划的扩散深化,让我们看到了一个在新的传播环境中不多见的成功案例。
Changan Peugeot Citroen DS WeChat marketing case won the award Case Comments Intensive cultivation Xiao Mingchao / business trends observer, chief advisor Zhimeng advisory body DS as a luxury car brand in the domestic market has a certain degree of freshness, to the automotive marketing has brought a New gameplay, social marketing or micro-marketing Many vendors are trying, but DS micro-marketing from a dollar car, set cars and DS crowdfunding, car fund three units, and then the follow-up to the proliferation of DS partners plan Deepen, let us see a rare case of success in the new communication environment.