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在郑州市东风路上有一家商店只经营黄球鞋、线手套,生意总是红红火火,被誉为“民工用品专卖店”。长期以来,不论是厂家还是商家,在平时,一提起民工消费,不少商家常视其为鸡肋,甚至不屑一顾,民工消费成为被遗忘的死角。其实,吃住在城里的民工同样有着广泛的消费需求。在实际生活中,不是民工不愿掏钱消费,而是市场上少有适合民工特点的产品和服务,民工消费市场,如今正像一个偌大的蛋糕待人切割。
In Dongfeng Road, Zhengzhou City, there is a store operating only yellow shoes, line gloves, business is booming, known as “workers supplies store.” For a long time, whether it is manufacturers or businesses, usually, mentioning the consumption of migrant workers, many businesses often see it as tasteless, or even dismissive, migrant workers have become forgotten dead ends. In fact, migrant workers who live and eat in the city also have a wide range of consumer needs. In real life, not migrant workers are reluctant to pay for their consumption. Instead, there are few products and services on the market that are suitable for the characteristics of migrant workers. The migrant workers’ consumer market is just like cutting a huge cake.